Top 5 Fashion Bloggers Killing It on Social Media
If you want to be a top fashion blogger, you’re going to have to learn how to reach your audience on multiple platforms – and that means connecting with readers not only via your blog, but also in the social spaces they ‘live’, play and share online.
Building a following on social media can take time, but when you engage with your readers and fans in a genuine and meaningful way, you can increase your reach exponentially – and create brand ambassadors online who will contribute to the promotion of your brand and blog to their own networks.
Just getting started with social media and looking for inspiration? Check out the accounts of these top fashion bloggers who are using Facebook, Instagram, Twitter, Pinterest and YouTube to drive engagement, reach their right people, and demonstrate their position as digital influencers.
The Blonde Salad: 7,391,688+ Total Followers
Italian-born fashion blogger Chiara Ferragni is one of the biggest names in the industry, with a social media following of more than 7 million. Having launched The Blonde Salad back in 2009, she now has the broadest reach of any individual fashion blogger and has collaborated with a number of influential brands. Chiara has been listed in the Forbes 2015 30 Under 30, employed by Guess as a model and spokesperson, appeared on the cover of the April 2015 Vogue España (making her the first fashion blogger to appear on any Vogue cover), and was selected as Pantene’s global ambassador in January 2016.
The Blonde Salad stats:
- Facebook: 1,203,804 likes on Facebook
- Instagram: 5.5m followers @chiaraferragni and 174K followers @theblondesalad
- Pinterest: 43.3K followers on Pinterest
- Twitter: 269K followers @ChiaraFerragni and 4,224 followers @TheBlondeSalad
- YouTube: 54,045 subscribers to The Blonde Salad
- Google+: 143,315 followers on Google+
Gary Pepper: 1,941,664 Total Followers
Sydney-based Nicole Warne first launched Gary Pepper as a vintage e-commerce site in 2009, and started blogging and modeling the clothes as a way to promote the website. By 2011, she had created was one of the largest online vintage retailers in Australia – but it wasn’t long until her ‘side project’ became the main event. Nicole shut down the e-commerce leg of Gary Pepper in 2012 to focus on her blog-driven business, and became the first digital influencer in the world to sign with IMG’s Talent Division. She was one of three bloggers to land Lucky’s February 2015 cover, and has also graced the cover of Elle Australia and Miss Vogue Australia. Nicole was signed as a Net-a-Porter.com Ambassador and founding member of their Style Council in 2015, and was announced as the new digital consultant for Qantas which saw her create a 5 part video series for their in-flight entertainment.
Gary Pepper stats:
- Facebook: 396,021 likes on Facebook
- Instagram: 1.5m followers @garypeppergirl
- Pinterest: 12.6k followers on Pinterest
- Twitter: 31k followers @garypeppergirl
- YouTube: 2,043 subscribers on YouTube
Atlantic Pacific: 1,035,457 Total Followers
Blair Eadie is the director of accessories at Tory Burch, and when she’s not developing products for the international fashion line she moonlights as one of the world’s most successful fashion bloggers with her wildly popular side project Atlantic Pacific. Famed for her effortless-chic style, she has amassed a following of more than a million fans across social media.
I was working at Gap Inc. in San Francisco as a Merchandiser, and more and more we were using street style and personal style blogs to influence our product lines and identify seasonal trends
Atlantic Pacific stats:
- Facebook: 161,757 likes on Facebook
- Instagram: 791k followers @blaireadiebee
- Pinterest: 30.5k followers on Pinterest
- Twitter: 52.2k followers @BlairEadieBEE
Girl with Curves: 501,044 Total Followers
Founded in 2011 by positive body image advocate Tanesha Awasthi, Girl with Curves is an award-winning fashion blog focusing on outfit inspiration, beauty tutorials, styling tips, and behind-the-scenes insights into Tanesha’s life as a wife, mother and fashion influencer. Working with brands in both straight and plus size spaces as stylist, model, consultant and creative director, Tanesha was awarded bloggies for Best Fashion or Beauty Weblog in 2013 and 2014 and now has a following of more than 500,000 fans.
Girl with Curves stats:
- Facebook: 252,401 likes on Facebook
- Instagram: 190k followers @taneshaawasthi
- Pinterest: 36.2k followers on Pinterest
- Twitter: 15.2k followers @TaneshaAwasthi
- YouTube: 7,243 subscribers on YouTube
GabiFresh: 502,652+ Total Followers
Gabi Gregg sparked an international movement to inspire plus-size women to wear bikinis with confidence, and has since appeared Good Morning America, The Today Show, Rip the Runway, Just Keke, and the MTV VMA’s, and been featured in Glamour, Teen Vogue, InStyle, The New York Times, Seventeen, Time Out New York and Cosmopolitan. Best known for her blog GabiFresh, which she started in 2008 after graduating college with an interest in fashion journalism, she has a following of more than 500,000 and has partnered with brands including Misguided, Nordstrom and Laura Mercier.
- Facebook: 140,251 likes on Facebook
- Instagram: 301k followers @gabifresh
- Pinterest: 10.6k followers on Pinterest
- Twitter: 45.1k followers @gabifresh
- YouTube: 5,701 subscribers on YouTube
*Follower numbers current and correct at time of posting